RCB has embraced the philosophy #PlayBold which resonates both on and off the field – Global sports brand PUMA has partnered with Royal Challengers Bangalore to launch an all-new bold and sporty athleisure range.
This association with the high-performing sports brand, PUMA is a true intersection of cricket and lifestyle. The launch of the athleisure collection makes RCB the only cricket team to move beyond traditional retail merchandise into the world of GenZ, Millennial fashion wear.
This collection offers the world of GenZ and millennial an opportunity to showcase their passion for sports that has been reimagined through a fashion lens. Drawing inspiration from street art and urban graffiti, the athleisure range boasts quirky graphics and bold colours.
This collection of apparels for men and women, including t-shirts, hoodies, caps, track pants and footwear indeed represents the evolving brand ethos of RCB in cutting-edge streetwear, a trend lifestyle avatar that completely resonates with the vibe of Young India.
The vibe of the collection represents a high-paced lifestyle that carries a comfortable effortless ensemble everywhere for a very on the go easy breezy day.
The collection is available at select PUMA stores, on puma.com, RCB.com, and the RCB Bar & Café.
The world has never seen them like this before.
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